![]() That’s not even 20% of the average lifespan. Is this because our memory is sharper then? Or because young adulthood is a “magic” time? Heck, no… Research shows that when older people look back on their lives, a disproportionate number of their big memories happened in a very narrow window: between ages 15 and 30. The Heath brothers write, “The most memorable periods of our lives are when we break the script.” Sounds kinda pat and corny – but it’s true. Breaking the script produces delightful moments. And that resulted in an extra $140 million per year for Southwest. In fact, those who heard the new messages actually flew more. If you should get to use the life vest in a real-life situation, the vest is yours to keep. Southwest Airlines broke the script by tweaking their normal flight safety announcement. Defy expectations and strategically surprise people. Take your default and flip it on its head. If there’s something to gain or lose, you’ll be paying attention.īreak the script: Don’t do the usual thing. In fact, betting on a sporting event makes watching one more entertaining. Raise the stakes: Competing in a sporting event is more exciting than watching one. Engaging the senses more intensely makes moments stand out. So what is it at the core of a moment of elevation that we can add to any event to make it more special? Remember the 3 S’s: sensory, stakes, and script.īoost sensory appeal: This is why concerts, museums and great meals stick in your memory and why sitting on the couch is so forgettable. In that case, just put it away, you narcissist.) If you feel the need to pull out a camera, it’s probably a moment of elevation. They make us feel engaged, joyful, amazed, motivated. Moments of elevation are experiences that rise above the routine. Time to learn how to construct more events that will restock your reminiscence reservoir. ![]() If we want great memories we have to make them.īut how do you do that? What makes some little moments so powerful? And others the epitome of “meh”?Ĭhip and Dan Heath have a new book that lays out the science you need to know - The Power of Moments: Why Certain Experiences Have Extraordinary Impact. And then boom - suddenly CVS is loaded with Christmas ornaments and it signals the end of another year. No good. Serendipity can be a bus that never arrives. So why do we leave special moments to chance? And why do we not do more to create those special memories for others - the way we’d like them to make some for us? More often than not, one day rolls into the next, one month rolls into the next, you blink your eyes and you’re staring down the barrel of another New Year’s Day saying: where the heck did the time go? *Writer rolls his eyes so hard he gets a migraine.* Well, the latter are just “magic”, right? Serendipity. Moments that enriched your life, bonded you with others and helped you define who you are. But there are other little memories that stick out because they had such a powerful emotional impact on you. These are the big memories that we all cherish. Before we commence with the festivities, I wanted to thank everyone for helping my first book become a Wall Street Journal bestseller.
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